Overview
Kuvi designed and developed a fully customized Shopify store from scratch for a health and wellness brand that serves both B2C and B2B audiences under one cohesive digital experience.
On the B2C side, the website offers a modern, conversion-optimized storefront to shop directly from the brand. On the B2B side, Kuvi implemented a custom quoting system that allows wholesale partners and distributors to request tailored product quotes—without compromising the brand’s identity or user flow.
Built with a focus on performance, scalability, and CRO, this Shopify project allows the business to grow in two directions—direct-to-consumer and business-to-business—from a single, unified platform.
Project Details
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Founded
2018
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Location
Ecuador & USA
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Industry
B2B Health Products
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Scope of Work
UX/UI Strategy & Design, Conversion Rate Optimization (CRO)
challenges
01. Creating a Unified Shopify Architecture for B2C and B2B
Building a store that could serve both individual consumers and wholesale clients each with different needs without fragmenting the user experience or backend operations.
02. Implementing a Custom Quoting System in Shopify
Shopify is built for direct sales—not for quoting workflows. Kuvi needed to develop a custom quoting flow within Shopify's ecosystem that feels native and frictionless.
03. Designing a Conversion-Focused Experience for Two Audiences
Crafting UX/UI that appeals to both B2C shoppers (who expect speed and simplicity) and B2B buyers (who require detailed product data, custom pricing, and quoting functionality).
solution delivered
To meet the unique needs of our client, Kuvi designed and developed a custom Shopify theme from scratch to support both B2C and B2B user flows. The solution focused on enabling direct consumer purchases while offering dynamic B2B quote requests, all within a single branded storefront. Our work prioritized conversion-driven UX/UI, SEO optimization, and a flexible architecture to support growth on both ends of the funnel. Our approach included:
01. Custom Shopify Theme
Kuvi built the entire store from the ground up, creating a clean, modular, and conversion-focused Shopify theme that supports both customer types without using bulky third-party plugins.
02. Seamless B2C Storefront
We designed a frictionless shopping experience for individual customers, featuring clear navigation, quick add-to-cart options, trust-building copy, and performance-optimized product pages.
03. Scalable Architecture for Dual Models
Built to grow with the business, the store supports unique pricing tiers, differentiated flows, and backend visibility for B2C and B2B transactions—fully manageable within Shopify admin.
04. SEO + CRO Optimization
From metadata to headline hierarchy, and persuasive product descriptions, we implemented conversion-first copywriting and SEO best practices to ensure high visibility and optimized purchase paths.
journey with Us
01. 01. Discovery & SEO Strategy
2 Days
Stakeholder Interviews, SEO Strategy & User Research and Scoping
02. 02. Design
4 Days
Wireframes and HI-FI Prototypes & Design System
03. 03. Develop
10 Days
Custom Shopify Theme
04. 04. Delivery
5 Days
Quality Assurance (Q&A) & Training and Live Support
impact
45%
Higher Conversion Rates
60%
Increased Quote Requests
70%
Faster Purchase Flow
Market Opportunity
In an increasingly hybrid world, brands that sell both to consumers and businesses need infrastructure that speaks to both—without fragmenting the user experience. This project allowed our client to scale their revenue streams while keeping everything in one Shopify ecosystem, built for conversion and growth.
